The White Ribbon Campaign in 2014: Evidence of prevention impact beyond community readiness

Stream: Rethinking Prevention: Evidence and Practice
Date: Thursday, 12 February 2015
Time: 11.00 am – 12.45 pm

Abstract

White Ribbon Australia (White Ribbon) is Australia's only national, male-led primary prevention campaign working to end men’s violence against women and girls, promote gender equity, healthy relationships and a new vision of masculinity to 'make women’s safety a man’s issue too'. White Ribbon works to address the social conditions which lead to men’s violence against women by creating a culture where such violence is completely unacceptable. Our prevention work is aimed at men and the wider community, and is driven through: targeted education programs in schools and workplaces, awareness-raising, partnerships, creative campaigns, and capacity building through male Ambassadors, and Advocates. Now in its 11th year, White Ribbon’s organisational strategy is rooted in a community development model. Action is based on research that identifies effective engagement and tailored prevention strategies, which build on a successful awareness campaign. It organises men, women, employers, schools, governments, local communities and individuals around the issue of violence against women, increasing the capacity of the community to understand and engage with violence prevention. This paper will explore the ways in which White Ribbon is developing successful prevention strategies to embed a national Campaign through tailored engagement across Australia to prevent violence against women within the paradigm of the theory of social change.

Authors

Libby Davies (Presenter), White Ribbon Australia
Libby Davies is currently the CEO of White Ribbon Australia. Prior to this position, and in recent years, Libby has worked extensively across the social policy and community services sector holding leadership and senior executive positions and as a consultant. She is currently a Director of Lifeline Australia, member of the NSW Domestic and Family Violence Council and member of the NSW Preventing Domestic and Family Violence Social Investment Advisory Group. Libby has served on a variety of Boards and held a range of representative positions (including at executive and ministerial level) in health, ageing, and family and community services.

Jessica Luter (Presenter), White Ribbon Australia
Jessica heads up the Programs Portfolio at White Ribbon Australia, overseeing the operations and strategic positioning of the organisation’s programs that sit across schools, youth, workplaces and wider community.

Jessica moved to the not-for-profit sector having spent the last 6 years in the financial sector as an Investment Analyst at Mercer, and Business Analyst and Reporting Analyst at JP Morgan.

Jessica holds a Bachelor of Science Honours Degree in Mathematics from Durham University (UK), Investment Management Certification and Level 1 CFA Institute Certification. Jessica is also a certified Prince2 Practitioner.